You're Always Open for Business
People’s shopping habits have changed. These days customers expect to be able to shop for products or services at their convenience. For an increasing number of consumers that means anytime, night or day, from anywhere in the world. If you’re allowing others on the internet to represent you, you’re doing yourself a great disservice. Third party sites merely acknowledge your existence and often have a series of customer reviews, bad or good, with which you have no interaction. With a website you have the power to engage with your customers; to let them know who you are and how much you care. You’ve worked too hard getting your business where it is to let other people represent your core values and ideas.
Get Invaluable Data
With your own website you can ask your customers what they really want. Whether it’s through ongoing interaction with your customers or just having an easy outlet for suggestions or complaints. You also have the ability to study your virtual store’s visitor traffic. When are people coming to look at my products? How many times? And from where? Are visitors that are looking at one product or service always looking at another? Your website gives you a way to display invaluable information that can help your business achieve what every business wants. More sales!
Effective & Affordable Marketing
We like to think of a website as your Super Business Card. A little square of cardboard that has your name, your phone number, and a synopsis of what you do and, oh yeah – every other aspect of your business inside. Your business philosophy, product or service lines, location, hours of operation, detailed contact information and maybe most importantly, personality. There are a lot of companies targeting the same customers. Everything you can do to stand apart makes a difference. Today’s consumers like to make informed decisions and a website is the single most effective way to keep them informed.
It's Also Easy & It's Fun
You’re not thinking of getting a website because you’re looking for something fun. You’re trying to keep your business competitive in an ever-changing market. You’re trying to increase awareness and sales. You’re trying to ensure the highest return on the investment of your time and money. That’s one of the things that makes having a website so great. Left alone , a website is your online store. A place that’s always open for your customers and potential customers to find out everything they need to know about you. There’s nothing you need to do. You’ve put some effort into getting a website going and now all you have to do is sit back and reap the rewards. However if you chose, you can use your website to find out everything you need to know about your customers and potential customers. That’s where it gets really fun. With a Webresented website, the tools are at your disposal to track all the analytical data you’ll ever need, add functionality to your website as you see fit and expand your website as your business grows. All while watching your profits increase. For most people that’s a lot of fun indeed.